Activities Rilakkuma and Sumikko Gurashi Fans Have a New Adventure Waiting Near Mount Fuji Kim Bergström If you're a fan of Rilakkuma, Sumikko Gurashi, or the many other adorable characters created by San-X, there's a new attracti...
Accommodation Sumikko Gurashi Fans Can Soon Stay in Character-Themed Hotel Rooms Kim Bergström If you've ever visited a character-themed attraction in Japan and wished you could spend a little longer in that world, this ...
Accommodation Explore Mount Fuji’s World Heritage at Your Leisure From Kamenoi Hotel Fuji Joanna L. Travel rewards patience. Going to new places and checking a lot of boxes on your itinerary could be stressful sometimes. Addi...
Activities Rainbow Flower Festival 2027 Kim Bergström The Rainbow Flower Festival at Fuji Motosuko Resort will showcase a variety of blooms in different shades, from begonias and ...
Activities The Kiyosato Area: Where Nature and Culture Intersect Veronica Carnevale Kiyosato is a breathtaking resort town blessed with old-timey charm, alpine views, and rich culture. As a base for your explo...
Activities Akeno Sunflower Festival 2027 Kim Bergström The annual Akeno Sunflower Festival is a highlight on the summer event calendar, offering the chance to enjoy fields upon fie...
Activities Japan's Fuji Five Lakes Named Among the World's Most Spectacular Lakes Kim Bergström Japan's lakes have long captured the imagination of artists, writers and travelers. Reflections of mountains, seasonal colors...
Culture Manyo Poetry Festival and Firefly Viewing 2026 Kim Bergström If you're visiting Japan in early summer, few experiences feel as magical as watching fireflies dance through the evening air...
Culture Yamanashi Strawberry King Museum Kim Bergström If you're planning a trip to Japan and love all things cute and nostalgic, there's a new attraction to add to your itinerary:...
Nightlife HANABI MAGIC Fuji and Lake Yamanaka 2027 Veronica Carnevale “HANABI MAGIC Fuji and Lake Yamanaka” is an experiential fireworks display that showcases 10,000 fireworks over Lake Yamanaka.
Culture 223 Fujisan Festival 2026 Kim Bergström February 23rd is Mount Fuji Day, and the Fujikyu Group is celebrating with the 223 (Fujisan) Festival. This year is extra spe...
Activities Mount Fuji Marathon 2026 Kim Bergström The Mount Fuji Marathon is an event that offers runners the chance to combine sport with one of Japan's most iconic landscape...
Activities Mt. Fuji Panoramic Ropeway The Mount Fuji Panoramic Ropeway (富士山パノラマロープウェイ) carries visitors 400 meters up from the eastern shore of Lake K...
Culture Yoshida Fire Festival 2027 Joanna Ligon Every year on August 26 and 27, the quiet streets of Fujiyoshida in Yamanashi Prefecture erupt into a blaze of sacred fire an...
Culture 25 Authentic Activities in Minobu Sébastien Duval Uncover authentic Minobu with exciting, unique activities in English and other languages.
