K-Beauty is having a global moment, and visitors to Japan now have another reason to add Osaka to their shopping itinerary. Korean vegan clean beauty brand Verries is bringing its colorful world to the Hankyu Umeda Main Store with a limited-time pop-up, giving beauty lovers the chance to discover its products in person, including several items making their Japan debut.
Running for one week at Something Good Studio on the department store's fourth floor, the pop-up embraces a "Vitamin × KIDULT × SUMMER" theme. The immersive space is decked out in Verries' signature pink and mint colors, complete with photo spots designed to capture the spirit of the brand.
Shoppers can browse the full Verries lineup, from its popular Peptide Color Lip Plumper and 365 Vita Cushion to the new Vita Cover Concealer, which launches in Japan for the first time during the event. A new Raspberry Cool shade of the Peptide Color Lip Plumper will also be available.
The experience goes beyond shopping, with exclusive gifts for customers who spend over set amounts, including original pouches, bags, and beauty accessories while stocks last. Visitors who follow Verries' official Instagram account can also take part in a lucky draw, with prizes ranging from mini lip plumpers to branded merchandise.
Whether you're already a K-Beauty fan or simply curious to see what the latest skincare and makeup trends are all about, this pop-up offers a fun way to experience one of South Korea's rising beauty brands while exploring one of Osaka's premier shopping destinations.
